Lead generation services
4 min read
Lead generation services is one of the most-searched queries in your industry - and most of the advice you'll find is a sales pitch for a paid lead vendor. Below is the honest take, including the lead-source matrix calibrated for your trade.
The honest breakdown
- Paid leads (Thumbtack, Angi, Bark) - predictable but expensive.
- Organic SEO + GMB - free but slow (3-6 month payoff).
- Referrals - highest LTV, lowest cost, slowest to scale.
- Direct response (Facebook, Google Ads) - works for visual trades.
- Inbound conversion - most pros lose 30-50% of leads they already have. Fix that first.
The hidden math
Most pros chasing more lead generation services actually need to convert the leads they already get. A 5-second response time outperforms a 5x larger ad budget.
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