Angi vs HomeAdvisor: are they the same thing now?

How they stack up, side by side

We scored Angi and HomeAdvisor on six things that matter most: lead quality, cost per lead, how fast you get your first job, how easy it is to set up, refund protection, and how well it works in small markets. Higher is better.

How each one works

Angi

Angi is the newer name (from 2021). It used to be called Angie's List. It targets all home services.

The way you actually use it:

1. Talk to an Angi sales rep. They set up your plan.
2. You pay a monthly fee plus per-lead costs.
3. Customers find you in search or get matched by Angi.
4. You contact them, give a quote, and try to win the job.

HomeAdvisor

HomeAdvisor was a separate brand for years. In 2017 it merged with Angie's List. Now both brands run on the same lead engine, but the websites look different.

The way you actually use it:

1. Sign up and pay your yearly fee.
2. Pick your services and zip codes.
3. Customers fill out a job request.
4. HomeAdvisor sells the lead to a few pros at once.

Which one pays back more?

Use the sliders below. Put in your average job price and how many leads you can handle in a month. The two cards show which platform looks better for your numbers.

What each one does best (and worst)

Angi - strengths

• Strong name in home services. Older customers know it well.
• Bigger projects are common. Bigger ticket = bigger checks.
• You can lock in zip codes you want to work in.

Angi - weaknesses

• Yearly contracts are real money. You pay even if leads are slow.
• Same leads often go to many pros. Speed matters.
• Reviews online from pros are mixed.

HomeAdvisor - strengths

• Big brand. Many home owners have used it for years.
• You can pick your service areas in detail.
• Same back-end as Angi now. Same lead pool.

HomeAdvisor - weaknesses

• Same leads also sold to Angi pros. Lots of competition.
• Yearly fees are real. You pay no matter what.
• Lead quality changes a lot by city and season.

Which one fits your business?

Four quick questions. Honest answers. We add up the points and tell you which one to start with.

The bottom line

Same parent company, same lead system. Pick the brand your customers know best in your area. Most contractors only need one account.

Pick Angi when…

• You want the newer brand with broader reach.
• Your customers tend to be younger and search online.

Pick HomeAdvisor when…

• You're in a market where HomeAdvisor is still the bigger brand.
• Your customers are older and remember the old HomeAdvisor.

Common questions

Are Angi and HomeAdvisor really the same?

Almost. They share the same parent company (Angi Inc.) and the same lead pool. The customer-facing websites look different, but for pros it's the same back-end.

Do I need to sign up for both?

No. One account usually covers both brands. Talk to a sales rep to make sure.

Why does HomeAdvisor still exist?

Older customers and search habits. HomeAdvisor still gets a lot of traffic from people who learned the brand years ago. Angi is the new front door for newer customers.

Which brand do most pros prefer?

Most pros don't pick - they get listed on both as part of one account. The real choice is whether to use Angi/HomeAdvisor at all vs. Thumbtack, Yelp, or LSA.